“If the content is the King, we can say SEO is the Queen.
We have already brought you a lot of articles on SEO to help you optimize your blog and make it search engine friendly so you can increase your traffic and your sales. Today I will talk about WordPress SEO Optimization, being that it’s the most used platform by self hosted blogs.
They say that WordPress is SEO Optimized which is the reason they use it, but it’s not fully SEO Optimized and so to reach the 100% you have to put in a little hard work apart from all the plug-ins we suggested already.
Its pretty easy to submit your blog or website to the search engines by just copying your sitemap’s URL and hitting the next buttons for their submission process. But in order to make the search engines pick your new posts and inject them into their site’s data we need to optimize our posts, just as we optimize our blog. It includes the keywords, that we use in our blog or website’s header as well as the Titles and the Tags.
So in order to write a perfectly SEO optimized blog post, we need to think about it just as a web page and use some, or all, of my tips below. We will focus mainly on WordPress, for it is pretty easy to optimize for the search engines.”
“As many of us web developers already know, Google is rated by many as the number one search engine in the world. We personally know that our websites get about 90% of their search engine traffic direct from Google searches.
Getting indexed by Google can be a pain, but getting highly placed rankings for specific keywords seems to be the nut that not many web developers without SEO (search engine optimization) experience or seo training can crack.
Today we’re going to give you an informative primer on the basics of search engine optimization techniques many of which we use everyday to optimize our websites and stay ahead of our competitors.”
[Go to full article]
“Social media is a combination of human interaction through web applications where people produce their own content, mold their own experience, and define their online presence. A loose definition of social media is that it’s like a country, people gather and interact with massive amounts of people from their area and abroad. It’s really a broad place, both wonderful and terrible depending on your use of it.
That said, there are many people out there (both individuals and groups) that are very adept at misusing the powers of social media. Read on and be one of the people who understand just how terrible things can be if social media is misused. I am no social media expert and probably never will be, most of what I am to say is derived from my own experience of being a netizen. By all means please criticize!”
HubSpot recently crunched the lead generation numbers for over 4,000 companies, and the results, at least from a marketing perspective, make quite a compelling case that “more is better” when it comes to content creation.
In the case of blogs, landing pages, and indexed pages — which are all critical pieces of the inbound marketing methodologies — data showed that companies that created more, generated more leads and traffic back in return.
“The page speed of your niche blog or website is a vital asset to not only your search engine rankings, but page loading speed also impacts your bounce rate, and how effective your site is. Case and point, if you are running a site or blog that takes 10-20 seconds to load, chances are you are losing all kinds of traffic. The main reason is because people are impatient and when your site or blog takes forever to load they go elsewhere.
If your site is heavily affiliate driven or relies on Google Adsense chances are you are suffering from slow page loading issues. Lets face it, a site that isn’t getting traffic due to slow page loading time and bounce rates, is going to be a complete waste of time. However, there are couple things you can do to make sure your page speed online is much faster.”
“There are a variety of reasons why Red Bull has over 20 million Facebook fans, but one that surfaces to the top is their unapologetic Like our Page, (hint, hint) custom landing greeting. And while Red Bull has a budget larger than most of us, that doesn’t mean we’re cut out of the custom landing page party. Thanks to a fantastic WordPress plugin and a bit of copy/paste inside Facebook, you can have a custom landing page up and running within 5 minutes.
Here’s how: ”
“Your home page is by far the most important part of your website because it’s the only impression that many people will get of your company. Generally, you only have a few seconds to catch visitors’ attention and convince them to continue surfing your site. Therefore, by optimizing your home page, you should be able to get more out of your entire website. Here are a few tips to help you get started: ”
One of the worst things a company can have on their website is an outdated design or outdated information. So many times, I have been involved with or have overheard conversations that go like this:
Customer: “It says here that you have a 30% sale on shoes?”
Company: “Oh, that sale ended 2 weeks ago”
Customer: “But it still says on your website that the sale is going on..”
Company: “Yeah, that information is old, we need to remove it.”
A website with outdated information or an amateur looking, outdated design from 10 years ago is big turnoff for a potential customer because the company is basically giving the impression that they do not care and that thin level of trust that you work so hard to obtain goes right out the window. You never want to lose customers because of an outdated website design. Here are some ways that you can keep your website design fresh and updated.
Are you a site owner? Have you added a blog to it as well?
If the answer to the last question is yes, then you are going in the right direction. Blogging has really taken the internet world by a storm and these days, blogs are starting to turn into magnets for potential buyers. It is not a strange thing that most of the biggest websites out there have their own blogs. Read on to see what exactly you are missing out if you haven’t yet implemented a blogging system on your website.