Online, you only have a second to grab someone’s attention.
During that second, people make snap judgments about you, your business, and your website.
Before. They. Read. Your. Content.
Launching a website is an exciting time for any company. As the need for a website becomes ever greater, most companies now set one up as soon as they can. Indeed, a website is now considered just as important as business cards and brochures.
However, many companies still face the problem of not really knowing where to start with their website. A website seems so commonplace that many feel they can just walk straight in and set up a fully functioning website immediately, but there is a lot more to it than this. That’s where a website planning guide can help.
In the constant battle with the search engines, there are two main approaches in existence on page and off page optimization. Utilizing both of them is sure to boost your results and get you ahead of the competition.
The most crucial aspect of off site optimization are the so called backlinks. Backlinks are in short links from other pages that refer to one’s website. They hold a great importance to search engines, since they serve as recommendations, showing that the information one’s offering is relevant and trustworthy. [Go to full article]