“There are several types of design and every web designer decides for himself which approach he takes, but today we take a look at a particular one of them, called Defensive web design. What does it mean? The defensive design is also called contingency design and refers to the idea that the interface has to be designed in such a way that potential failures will not force the user away from your webpage, but will keep him there.
The contingency design can contribute a lot to your success, because all designers know there is not a product without flaws, therefore getting the best out of these flaws will help you keep your visitors close. Contingency design is familiar to a context that happens a lot in the stores. When the client goes and asks for something that is not in stock, he will not get rejected. The shop assistant will most of the time recommend another product. The defensive design does the same thing: takes the clientâ€™s mind away from the problem and helps him with information or makes him try again.”