The Biggest Secret of Social Media
“Here’s the biggest secret of social media: if you don’t like people very much, it won’t work very well.”
The Importance of Brand Identity in Email Marketing: Case Study
“We are all bombarded with too much email. Therefore, we are all very quickly scanning emails to decide if we should take the time to read them. We do this scan by reviewing the from, the subject line and/or quickly glancing at the body of the email.
If a message is not from someone we recognize, we need even more reason to feel compelled to take the risk and open it. We just don’t have time and we are much more likely to not open an unrecognized email.”
Watch Out! Social Media Misuse That Could Cost You Big Time
“Social media is a combination of human interaction through web applications where people produce their own content, mold their own experience, and define their online presence. A loose definition of social media is that it’s like a country, people gather and interact with massive amounts of people from their area and abroad. It’s really a broad place, both wonderful and terrible depending on your use of it.
That said, there are many people out there (both individuals and groups) that are very adept at misusing the powers of social media. Read on and be one of the people who understand just how terrible things can be if social media is misused. I am no social media expert and probably never will be, most of what I am to say is derived from my own experience of being a netizen. By all means please criticize!”
Smashing Mag: Understanding Copyright And Licenses
Great introduction to what to beware of on the web to prevent copyright and licensing issues.
“The Web is full of creative and practical resources that we can use to improve our projects. Photography, fonts, music and code are perfect examples. Finding stock objects and existing implementations is often quicker, cheaper and more practical than producing your own.
Whether free or not, these resources normally come with a license to ensure fair use. For professionals, understanding the limitations of a license is critical; with this knowledge, you’d be surprised by what’s available. Understanding copyright and licenses allows us to do what we do best: be creative.”
6 Tips to Simplify Your Website’s Design
“Sometimes I’ll just stare at a website for minutes on end, trying to figure out why it’s so confusing. Unfortunately, most websites we visit are far more complex than they need to be. I don’t mean complex in terms of functionality, but in terms of all the types of content you are confronted with on a single page. In addition to the basics – a logo, navigation menus, page title, the main content, and one or two calls to action – most web pages are simply overrun with advertisements, social media widgets, and lures to even more (supposedly related) content. Follow these tips to cut the clutter.”
New Marketing Data Shows More Content Means More Leads
HubSpot recently crunched the lead generation numbers for over 4,000 companies, and the results, at least from a marketing perspective, make quite a compelling case that “more is better” when it comes to content creation.
In the case of blogs, landing pages, and indexed pages — which are all critical pieces of the inbound marketing methodologies — data showed that companies that created more, generated more leads and traffic back in return.
4 Quick Tips to Improve Your Website’s Page Loading Time
“The page speed of your niche blog or website is a vital asset to not only your search engine rankings, but page loading speed also impacts your bounce rate, and how effective your site is. Case and point, if you are running a site or blog that takes 10-20 seconds to load, chances are you are losing all kinds of traffic. The main reason is because people are impatient and when your site or blog takes forever to load they go elsewhere.
If your site is heavily affiliate driven or relies on Google Adsense chances are you are suffering from slow page loading issues. Lets face it, a site that isn’t getting traffic due to slow page loading time and bounce rates, is going to be a complete waste of time. However, there are couple things you can do to make sure your page speed online is much faster.”
Social Media: DO NOT Do These 10 Things!
There are countless benefits that come from marketing through social media but for every benefit there is a pitfall to watch out for. Because social media is still in its infancy those using the space cannot benefit from watching others try and fail. Instead, you are the users who others will learn from.
While there is no sure fire strategy to avoid failures there are some key pitfalls to watch out for. Here are the top ten social media pitfalls to avoid:
5 Techniques for Choosing Great Business Color
“What colors should I use for my business?
It’s one of the most common questions I hear. And I understand why it’s daunting. With millions of available choices, where should you start?
In today’s post I’m going to share five techniques for choosing color for your business, plus a free tool you can use as a reference whenever you need to create a color palette for your business.”